Hi Sweetie. It’s Uncle August! You’re ready for your bedtime story? Your mommy tells me you love Frozen and it’s been over eight hours since you watched the DVD so you want to hear about it again. Now, I should warn you, I know the story a little differently than the way your mommy and daddy might tell it, okay? See, it turns out the real story of Frozen is actually a story about another story.
Once upon a time, there was a magical kingdom far away from here called “Los Angeles.” High up in a tower, there lived a group of powerful wizards known only as the Strategic Properties Marketing and Revenue Department. They had the power to predict the future, and what they enjoyed most of all was using their powers to figure out what people would like, and most importantly, what they would spend money on. Stop looking bored, dear, this story is important.